Keller contrasts movements with institutions in 4 distinct ways:
• Movements are held together by a compelling vision VS. Institutions are held together by rules and procedures.
• Movements advocate for others and are characterized by a culture of sacrificial commitment VS. Institutions advocate for insiders and are characterized by a culture of rights, quotas, and obligations.
• Movements cultivate a culture of innovation, risk, flexibility and quick decision making VS. Institutions cultivate a culture of static ideas and slow decision making.
• Movements attract, and are lead by, energetic and ambitious people that do not struggle in raising resources; these people produce results VS Institutions struggle with leadership development and raising resources while being lead by people with tenure and connections.